The New York Times reported on Tuesday that Netflix Inc (NFLX.O) might launch its lower-cost ad-supported membership plan by the end of the year, a month sooner than expected.

According to the story, the streaming pioneer plans to start cracking down on password sharing within its subscriber base around the same time, citing an internal memo to workers.

Netflix did not reply to a request for comment from Reuters right away.

Last month, the firm reported its first loss of customers in more than a decade, with further losses on the way, a sharp contrast to the growth it had during the epidemic.

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